Christopher Bailey's new Burberry Beauty line is designed for the girl that wears a "trace of makeup." It is available at Burberry.com and on June 21st at Nordstrom.com. [Newyorktimes]

Fragrance house IFF created an ambient scenting program at a building in the South Bronx with a fragrance called "L'Eau Verte du Bronx du Sud" (translated: The Green Water of The South Bronx). [BusinessWeek]

Rachel Evan Wood will be the face of Gucci's new scent which is reported to be called Gucci Guilty. [Scentedsalamander]

The 2010 Fifi Awards were held in New York and attended by a slew of celebrities including Randy Jackson, Usher, and Kim Kardasian. [Cosmeticworld] Full list of winners:[Cosmeticworld]