March 8, 2010

Discount shoe retailer Payless ShoeSource plans on tapping into its customers’ passion for accessories and offer its own beauty line.  Produced under the names Zac & Zoe and Unforgettable Moments, the products will include bath and body products, fragrances and color cosmetics and range from $2.99 to $19.99. [WWD]

Many e-tailers are biting the bullet and joining online ad networks to boost revenue. In many cases, this can mean companies like Target and Walmart actually offer links off to competitors. [ADAGE]

Coupon clipping communities have shoppers gathering hundreds of dollars worth of discounts from paper, digital and mobile coupons. In many cases, shoppers manage to get the products they seek without paying a dime. [WSJ]Wieden & Kennedy’s hits a home run with its viral Old Spice ad. The Youtube sensation hit 2.1 million views last week. [ADAGE]